MEMPHIS--Beginning Wednesday, The Kroger Co. will offer generic prescriptions for $4 at its stores in the Memphis area.

The program will be available at 26 Kroger locations in the Memphis metro area.

The $4 price will apply to more than 300 generic drugs prescribed for 30-day supplies. Kroger also will offer generic versions of the birth control drugs Ortho Cyclen and Ortho Tri Cyclen and a fertility drug for $9.

A list of the participating pharmacies and eligible drugs are available at www.kroger.com/generic or by calling (877) 479-5478.

Cincinnati-based Kroger's Mid-South Division is based in Louisville and operates 163 stores in Kentucky, Tennessee, Southern Indiana and Southern Illinois.